BLOCH X NAX DESIGN

Water color in rhythm⁠— a harmony of art and movement. BLOCH collaborates with artist Noelle Axalan for a collection inspired by the classic ballet, The Seasons, containing styles made for the free-spirited dancer.

A practice in designing artist and brand collaborations.

BLOCH values the craftsmanship of its products and the process of creating innovative and
creative solutions. In order to best meld the artistic style of the artist, this collaboration involved a deep dive into Noelle Axalan’s brand and her mission as an artist as well as how she fit into BLOCH’s big picture.

FINDING a thematic link to tie together the artist collaboration. Understanding the brand, the artist, the content, and the audience the collection is made for.

MELDING rhythmic and emotive qualities of the artist’s work with our cutting edge apparel design, The Seasons Collection is a challenge to dancers to embrace their individuality.