yours. BRAND LAUNCH
The brand launch student project involved the development of a new brand to compete within an existing product market, in this case being in the market of feminine products. With thorough competitive analysis and research of the issues of feminine product and sexual education for young people, I developed the yours. feminine product brand in order to cater to the specific issue of younger demographics first learning to cope with their periods.
A practice in visual design and brand writing, development and design.
The parameters of this project involved developing a brand created in order to serve a specific niche in my chosen market. The deliverables for this project involved creating a brand concept and narrative, a comprehensive brand style guide including a logo (multiple versions including centered, horizontal, multicolored etc.), and a brand look book.
yours. is a brand developed to address gaps in sexual education about menstrual health for young people. As puberty and the onset of periods occur at earlier ages for many, teaching proper period care and hygiene has become essential. yours. helps young individuals prepare for the challenges of menstruation while remaining youthful, comforting, and approachable.
