COMMUNITY REDESIGN

Broomfield is unique Colorado community that pridefully boasts its efforts to unite the community through celebrations and familiarity. Family oriented with a community of individuals that value the importance of connection and friendship, Broomfield’s current visual identity lacks the same welcoming atmosphere that defines it. This project is a exploration of a redesign of the Broomfield City and County visual identity, examining several different aspects of this unique community in order to create three visually and thematically different designs that speak to this community’s personality.