BRECK FILM SUMMER DRIVE-IN SERIES
OVERVIEW
THE TEAM
TEAM SIZE
Four Members
DURATION
Eight Weeks
METHODS
User Surveys, Competitive Analysis, Literature Review,
Sketching
Four student graphic designers collaborated in Spring 2021 to create branding materials for Breck Film’s Summer Drive-In Series. Using an iterative design process, the team developed posters, environmental graphics, and digital integrations informed by target-audience research and regular client feedback. The project emphasized a rustic-yet-vibrant visual identity that balanced drive-in nostalgia with summer energy, tested concepts with young-adult users, and incorporated client-directed refinements to produce a cohesive, audience-focused campaign.
